Research : Applying Goodwin To A Contemporary UK Music Video

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1.   Music videos demonstrate genre characteristics.

(e.g. stage performance in metal videos, dance routine for boy/girl band, aspiration in Hip Hop). 

the music video i have allocated is the Joel Compass- back to me video

which was directed by Ian and Cooper. This music video was awarded for best UK Urban music  video. Urban music is a musical genre form the 80s and the 90s defined by recordings by rhythm and blues or soul artists with broad crossover appeal. Urban contemporary beta as an American radio format designed to appeal to advertise who felt that " black radio" would no reach a wide enough audience. Joel's back to me ticks the majority o those boxes in that it has that mellow sound with the incorporation of drums and his vocals also amplify the rhythm and blues sound in that they are repetitive and smooth. in overall standards i think that this music video does have the necessary elements of urban music with the rhythmic beats and the rhythmic vocals  

  

2.    There is a relationship between lyrics and visuals. The lyrics are represented with images.

(either illustrative, amplifying, contradicting). 

i think that the music visuals amplifies the lyrics to some extent of the "back to me" lyrics with the little boys father dying  and him wanting thin to come back alive so he takes him to a spiritual lady who will help revive him. Then they are certain areas when the lyrics go with the visuals Joel says the lyric "shadows fall like rain drops" through out the video there is rain and its also filmed in black and white. then as he songs plays on we see a woman in a window and there is something strange about her  the why she touches the window and her eyes seem to be not human. when she appears the line "shadows fall like rain drops" is said this could mean that the shadows are the things inside the boys father that are making him have so much hatred in him to carry a gun around and want to go rob and kill people and the woman is going to remove them from the father. All his sins will drop like rain drops. that could be the hidden message in that line. 

3.    There is a relationship between music and visuals. The tone and atmosphere of the visual reflects that of the music.

(either illustrative, amplifying, contradicting). 

the music is a very slow song and the visuals illustrates that they move to the beat and are in slow motion with juxtaposition frames. There's points where the lyrics and the visuals and they give and set the mood of the viewer and makes them feel more engaged with the music video because they hear the lyrics and they see the visual of what that lyric is stating